Girl’s Night with Banza
Banza is a brand of gluten free, protein packed chickpea based pasta. This advertising campaign, Girl’s Night, is targeting college students, particularly girls who struggle to reach their daily protein intake.
This advertisement is not officially affiliated with Banza.
PROCESS BOOK
As a vegetarian female college student myself, I find it difficult at times to get in enough protein with every meal. After speaking with other people at my college, the Savannah College of Art and Design it became clear that others also felt that getting in extra sources of protein and nutrients was challenging. When discovering this information, I felt that marketing Banza to college students would be a great solution as pasta is quick and easy food to make. Plus, with the use of chickpeas instead of gluten as a base it is lower carbs then traditional boxed pasta brands.
Project Lead & Graphic Designer
Louis Renault
Photographer
Hannah Knerr & Kate Finn
Models