HANNAH KNERR

    Graphic Design Portfolio                                                                                                                                                                                                     WORK     ABOUT







GIRL’S NIGHT WITH BANZA  
Banza is a brand of gluten free, protein packed chickpea based pasta. This advertising campaign, Girl’s Night, is targeting to college students, particularly girls who struggle to reach their daily protein intake.

This advertisement is not officially affiliated with Banza.

Advertising Campaign
Social Media
Motion Media

January 2025










As a vegetarian female college student myself, I find it difficult at times to get in enough protein with every meal. After speaking with other people at my college, the Savannah College of Art and Design it became clear that others also felt that getting in extra sources of protein and nutrients was challenging.  

When discovering this information, I felt that marketing Banza to college students would be a great solution as pasta is quick and easy food to make. Plus, with the use of chickpeas instead of gluten as a base it is lower carbs then traditional boxed pasta.