January – March 2025
Maritime Bethel Savannah
Maritime Bethel Savannah is a Christian non-profit organization dedicated to supporting seafarers arriving in Savannah, Georgia. The rebranding project had two distinct target audiences to consider: the seafarers who benefit from the organization's services and the donors who support their mission. This dual focus shaped every aspect of the design strategy, ensuring the visual identity would resonate with both communities while maintaining the organization's Christian values and maritime symbols.
Our design team developed a comprehensive rebrand that extended beyond a simple logo refresh to include a complete visual identity system. The project encompassed promotional materials for a fundraising event: Song for Seafarer’s, a redesigned website, updated signage, professional paper goods, and thoughtfully designed leave-behind items for seafarers. The rebrand successfully bridges the gap between Maritime Bethel Savannah's service-oriented mission and the need for community support, creating a cohesive visual language that honors both the maritime industry and the organization's Christian foundation.
PROCESS BOOK
Songs for Seafarers
Maritime Bethel Savannah needs a fresh new fundraiser to bring in some extra money in an exciting way way. The auction event is great, but a more fun, family-friendly, and energetic fundraiser would bring an extra level of enjoyment for everyone.
Songs for Seafarers is a fundraising event at Good Shepherd Lutheran Church, soon to become part of Maritime Bethel. Featuring live music, food, drinks, and activities for the kids, the event offers an affordable, family-friendly experience.
With potential for annual rotation across Savannah churches and future expansion, it could grow into a larger community event, possibly held at Forsyth Park with lots of attendees.
Songs for Seafarers: Merchandise
These enjoyable items for everyone also offer another way to help out both Maritime Bethel and Seafarers!
Encouraging donations by offering a series of prizes!
Easy-to-carry items that are essential to a wonderful Songs for Seafarers fundraising experience.
Designing with Purpose: Strengthening Connections for Seafarers, Donors, and Volunteers
Every deliverable was crafted with our key audiences in mind—Seafarers, Donors, and Volunteers—ensuring that our designs are not just visually cohesive, but also deeply impactful in their daily experiences.
My work with Maritime Bethel Savannah involved creating a comprehensive suite of design assets that strengthened their brand identity across all touch points. Working closely with the branding team, I selected the a typography palette for the brand. This visual foundation informed my development of numerous assets used during my time as part of the Fundraising Team. My work included a compelling tri-fold brochure, cohesive event materials for their "Songs for Seafarers" fundraiser, such as posters and invites, branded stationery, and a collection of social media templates optimized for various platforms. The consistent application of their refreshed color scheme, typography, and thoughtfully placed mix of nautical elements and Christian motifs across both print and digital mediums established a recognizable presence that resonated with donors, volunteers, and the seafarers they serve. As part of the fundraising team, I was particularly proud to see how these design elements would soon contributed to increased donor engagement and community awareness, ultimately supporting Maritime Bethel Savannah’s essential work as a non-profit in providing practical and spiritual aid to the maritime workers.
Graphic Designer
Margot Haidet
Graphic Designer (Logo Designer)
Gael Egaña
Graphic Designer
Mayra Hernandez
Graphic Designer (Motion Graphics)
Fundraising TeamJennings Stuart
Event Logistics
Desmond WendtGraphic Designer (Fundraiser Branding)
Hannah Knerr
Graphic Designer (Poster Design, Brochure Design, & Invite Design)
Aidan Bird
Graphic Designer (Shipping Container Design)
Leave Behind TeamAdriana RoeGraphic Designer
Matthew AsencioGraphic Designer (Postcard & Calender Designer)
Madison DivineGraphic Designer
Danielle SolenskyGraphic Designer
Ambassador & Slide Deck Team Adriana MestasGraphic Designer (Icon Designer)
McKenzie Robinson
Graphic Designer
Olivia FaleroGraphic Designer
Website Design TeamLuxing Yu
Web Designer
Honoon XuWeb Designer
Ruining LuWeb Designer
Dalya Wang
Web Designer